I was recently over at Lissie’s Passive Income Online site, trying to figure out what was going on with the whole Site Build It Review thing that was mentioned on a couple other blogs out there. I think the whole argument speaks for itself, so I won’t get into the pros and cons or the rudeness of various players in the ‘debate’. Let’s just say things got a little heated, especially when Vic got in there!
I did read all of the comments to the review Lissie put out there. While many of these were downright funny in a pitiful ‘you don’t get it do you’ kind of way, I picked up a couple interesting points that really never clicked for me before. Here is Griz’ comment on Lissie’s blog, as he is attempting to educate an SBI’er:
“Vacuum cleaners… lol.
An oil filter keyword. A term searched by people who don’t know how to define what they are looking for. Once the serp page opens they realize that what is on the page isn’t what they are looking for and type a new query like “how to fix my hoover” and then “who fixes hoover vacuum cleaners in timbuctoo”.
People don’t buy vacuum cleaners online”
This points out exactly what is wrong with some of the sites I have been working on. Basically, my keywords don’t result in much useful traffic because they aren’t defined enough. I now think back to my own searches online, where I get to the first results window and think, “All of these suck! I’ll just try another search…”
I guess I’m realizing it isn’t enough to get ranking for a keyword or niche. People have to actually get to your site! Serious income will only be found if you are in a niche where people will buy online, or are willing to click on an ad, and where there is a lot of these motivated people. Or each clickthrough is high priced. Right there I can throw away all 3 of the projects I was about to start this month. My keywords seem to be either not defined enough, or for some obscure thing that hardly anyone will ever search for. I can get all the backlinks I want and it won’t make me more than some coffee money.
Damn it! How can I keep forgetting how to research?
On the positive side tho, Lissie inadvertently saved me all that hard work I was about to put out there for perhaps nothing. So thanks Lissie, and thanks Griz. Eventually some of the info you give away for free at Make Money Online with Grizzly will beat its way through my thick skull.